I was digging through some magazine clippings I kept from years ago and came across this advertisement by Shiseido. I don’t remember when it came out, but I know it was many years ago. However, the message stays true even now.
Of course this is digitally done, but do take it from me that the ‘after’ pictures are not exaggerated. I’m living proof of Girl No.3 who had great normal skin when I was exactly her age; and I’m now exactly 20 years older.
Let’s read what our skin’s enemies do to us:
Girl No. 1 – Workaholic Girl – Air-conditioning
Staying inside an air-conditioned environment may be cool for your body but not cool for the skin as the dry air sucks moisture out. Stress also causes the skin’s basement membrane to break down. Your skin will lose its elasticity and lines will start to appear.
Girl No. 2 – Party Animal – alcohol & cigarette
Alcohol and cigarette smoke aren’t your skin’s best friends. Alcohol is a diuretic and so it dehydrates your body and your skin. Cigarette smoke (first & second hand) exposes your skin to free radicals, which are the very things that speed up the ageing process.
Girl No. 3 – Perfect-Skin Girl – neglect
Everything may look fine on the outside now, but inside, your skin is probably dying from neglect. Every girl should have a basic skincare regime, no matter how good her complexion is. You need to keep it hydrated so it stays youthful and glowing. Anti-ageing should begin when you skin is in tip-top condition.
Girl No. 4 – Sun-Goddess – UV rays
Tanning is EXTREMELY damaging to the skin. Excess exposure to the sun’s harmful UV rays will bring on signs like skin dullness, fine lines and pigmentation. Your skin loses elasticity too. If you do nothing else, at least lather on some sunscreen!